A Year's Work..

Visitors to The Main Event are there to do business - industry research indicates that 76% of visitors to trade shows have buying responsibility and a third cannot be reached by suppliers in their own office - they use trade shows to make their buying decisions. In order to attract this highly sought after audience The Main Event will be marketed through a combination of advertising, direct and electronic mail and PR. A substantial campaign will run from Autumn 07 until the show.

...in a single day